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NEHAJTE TRATITI ČAS NA DRUŽBENIH OMREŽJIH!

1. 6. 2021

Družbena omrežja leta 2021 niso takšna kot pred desetletjem. Leta 2010 je bil njihov poslovni načrt eksponentna rast uporabnikov teh platform. Vaba, ki so jo ponujali ljudem, je bila neverjetna stopnja angažiranosti, oglaševanja ni bilo veliko. Pred desetletjem ste za uspeh na družbenih omrežjih morali le vložiti čas za objave, komentarje, všečkanje in deljenje vsebin. Če ste bili vsaj malo strateški glede vložka časa, vam je to zagotovilo potencialne stranke in prodajo.

Danes je drugače. Družbena omrežja imajo nov cilj – denar služijo z oglasi. Dnevno jih namreč obiščejo milijarde ljudi, na milijone podjetij vsak dan neutrudno objavlja vsebine.

Pred desetletjem je imel povprečen uporabnik družbenih omrežij nekaj sto prijateljev, oglaševalci še niso plačevali za ciljano oglaševanje. Organski doseg je bil dejanski doseg. Danes ima povprečen uporabnik na tisoče prijateljev, veliko oglaševalcev pa plačuje ogromne količine denarja za prikaz oglasnih vsebin. Ironija – danes preprosto ni dovolj prostora, da bi vse objave in oglase vključili v novičarski tok posameznika.

Sledi kruta resnica: na družbenih omrežjih pretežno zapravljate svoj čas, pa čeprav imate profesionalne objave in objavljate kakovostne vsebine. Donosnost vaše naložbe (vloženega časa) bo dokaj nizka.

Kaj lahko storite?

Denar lahko namenite za oglase in zmanjšate vložek časa v družbena omrežja. Algoritmi družbenih omrežij so namreč danes osredotočeni na to, da so oglaševalci zadovoljni. Želijo zagotoviti, da bi čim več podjetij, ki jim prinašajo denar (beri: plačujejo za prikaz oglasov), doseglo pozitivno donosnost naložbe. V mnogih primerih bi bilo zato bolje, da lastniki podjetij vlagajo denar namesto svojega časa.

Lahko se povežete z ljudmi, ki že imajo veliko sledilcev. Ekonomika objavljanja vsebin preko uporabnikov, ki imajo že več deset tisoč sledilcev, t. i. vplivnežev, je še vedno smiselna. Čeprav se njihov doseg zmanjšuje, še vedno dosežejo dovolj ljudi, da se podjetjem to splača. Namesto da bi sami poskušali zbrati sledilce, sestavite seznam stotih potencialnih vplivnežev, s katerimi bi lahko sodelovali, da bi dosegli svoje ciljne kupce.

Možna rešitev je tudi ta, da vse skupaj predate v upravljanje nekomu, čigar čas je cenejši od vašega. Morda lahko poiščete vajenca ali poceni zunanjega izvajalca, ki vam je pripravljen in sposoben pomagati pri upravljanju računov na družabnih omrežjih. Vložiti boste sicer morali čas, da te ljudi usposobite in se prepričate, da delajo pravilno. Glede na to, da trenutno zapravljate svoj dragoceni čas, bi ga tako sčasoma več tudi sprostili.

Lahko pa preprosto nehate zapravljati čas na družbenih omrežjih. Ali pa se osredotočite zgolj na enega in na vseh drugih platformah objavite sporočilo v slogu “Na tej strani se zadržujem vse manj časa, lahko pa me najdete tukaj <vstavi povezavo>, kjer sem aktiven vsak dan.”

Že s tem da skrajšate vaš čas na družabnih omrežjih za 45 minut dnevno, ustvarite prihranek časa, ki znaša okoli pol dneva na teden. Prihranjen čas lahko porabite za pisanje knjige, ustvarjanje novega izdelka ali zagotavljanje boljših storitev obstoječim strankam.

Avtor: Daniel Priestley

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  • Daniel Priestley

    Daniel Priestley je uspešen podjetnik, mednarodni govorec in bestselling avtor. Svojo podjetniško pot je začel pri rosnih 21. letih in do svojega 25. leta zgradil več milijonski posel na področju marketinga in vodenja. Svoja uspešna podjetja ima v Veliki Britaniji, Avstraliji in Singapurju. Pravi, da ima veliko srečo, da je pri svojem poslu imel izjemnega mentorja Mike Harris-a, ki je postavil tri ikonična podjetja vredna več milijard. Daniel je aktiven tudi v dobrodelnih organizacijah, katerim je pomagal zbrati že več sto tisoč funtov.

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Izjemne tehnike, ki jih boste spoznali, vam bodo pomagale skokovito povečati učinkovitost marketinga in pridobiti več strank. Vsaka tehnika je predstavljena na eni strani in vsebuje tudi konkreten primer uporabe v podjetju. Avtorja programa sta mednarodni bestselling avtor Robert Rolih in podjetniška svetovalka Sara Brezigar.

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