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OSREDOTOČENOST JE POMEMBNA

11. 1. 2022

Poznam profesionalnega predavatelja, ki vsakih šest mesecev spremeni svojo glavno temo in sporočila. Sprva je bil strokovnjak za mreženje, nato strokovnjak za e-trgovino, nato motivacijski vodja, sledil je vsebinski marketing, zatem je postal še specialist za bitcoin ter čuječnost … Noro, letos bo zagotovo odkril tri nova področja.

Ko oseba tako preskakuje področja in predvsem to počne brez tehtnega razloga, je njeno sporočilo krhko. Zdi se, da vse temelji na kovanju trenutno vročega železa oziroma tematik, če želite.

Z zanimanjem sem opazoval rezultate, ki jih tak pristop prinaša. Zaznal sem jasen trend upadanja. Na začetku je imel omenjeni predavatelj občinstvo, polno verodostojnih, bogatih poslovnežev, ki so z veseljem porabili denar, da so poslušali njegova predavanja. Danes so dvorane ali sobe, v katerih predava, polne novincev, ki lovijo lahek zaslužek in nimajo (resnih) sredstev za naložbe.

Ko spremenite osredotočenost, izgubite verodostojnost – razen če se lahko dokažete z res odlično zgodbo o tem, zakaj se je vaše razmišljanje razvilo v novo smer. Pa še takrat ljudje postanejo sumničavi. Vsekakor, sodelujte s strokovnjaki, ki vas dopolnjujejo, in tako razširite svojo ponudbo vsebin ali storitev, vendar bodite previdni in ne poskušajte postati deček ali deklica za vse.

Ne pravim, da se ne morete ali smete spremeniti. Zasuk je lahko namerna smer razvoja vašega razmišljanja in vaše kariere, a le, če za njim stojijo dolgoročni nameni. Vrtenje in beganje ali pa letanje s cveta na cvet pač nista zasuk. Tudi med vožnjo ne potegnete volana avtomobila skrajno levo ali desno v upanju na najboljše. Namerno naredite to potezo in zamenjate vozni pas, po katerem se želite voziti.

Dobre stvari potrebujejo čas.

Ostati na svojem pasu postane lažje, če naredite dve stvari: vzpostavite vpliv v panogi, ki vam je všeč, in za začetek digitalizirajte svoje poslovanje.

avtor: Daniel Priestley

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  • Daniel Priestley

    Daniel Priestley je uspešen podjetnik, mednarodni govorec in bestselling avtor. Svojo podjetniško pot je začel pri rosnih 21. letih in do svojega 25. leta zgradil več milijonski posel na področju marketinga in vodenja. Svoja uspešna podjetja ima v Veliki Britaniji, Avstraliji in Singapurju. Pravi, da ima veliko srečo, da je pri svojem poslu imel izjemnega mentorja Mike Harris-a, ki je postavil tri ikonična podjetja vredna več milijard. Daniel je aktiven tudi v dobrodelnih organizacijah, katerim je pomagal zbrati že več sto tisoč funtov.

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