Domov > Online marketing > ŠTIRI STVARI, KI JIH MORAJO LASTNIKI SPLETNIH PODJETIJ NUJNO VEDETI, DA LAHKO PREŽIVIJO

ŠTIRI STVARI, KI JIH MORAJO LASTNIKI SPLETNIH PODJETIJ NUJNO VEDETI, DA LAHKO PREŽIVIJO

9. 2. 2018

Svet spletnega trženja je lahko velik in konfuzen kraj za mala podjetja.

Vsekakor pa menim, da obstaja nekaj osnovnih resnic, ki jih morajo lastniki spletnih podjetij vedeti, da lahko preživijo. V nadaljevanju vam predstavljam štiri poglavitne.

1. Učni proces se nikoli ne konča

Internet se vedno in tudi hitro spreminja, kar pomeni, da metode, ki ste jih uporabili za oglaševanje v preteklem mesecu, morda danes niso več pomembne za vaše občinstvo. Še posebej, ko gre za socialne medije. Trendi ne ostanejo enaki za dolgo.  Promocija vašega podjetja na spletu zahteva, da ostanete na tekočem z najnovejšimi znanji. Učenje, kako prepoznati ključne trende interneta, ko in kdaj se zgodijo, je ključnega pomena za najučinkovitejše internetno trženje.

2. Učite, prepričajte in ukrepajte

Oglaševanje nas obdaja vsak dan in na vsakem koraku. Ravno toliko, da pogosto ignoriramo ali prezremo večino oglasov, ki jih vidimo. Zato mora biti vaše oglaševanje krajše od ostalih. Mora služiti namenu, in oglas mora zagotavljati, da ljudje od vas kupijo ali si zapomnijo vašo blagovno znamko. Oglaševanje, ki se potencialnim kupcem vtisne v spomin, opravlja tri bistvene stvari: uči, prepriča in spodbuja občinstvo k dejanju. Zato je pomembno, da z oglaševanjem počnete vse tri zadeve:

Učite – Ljudje si bodo zapomnili vašo blagovno znamko, če jih boste naučili nekaj novega.
Prepričajte – Najbolj prepričljivo oglaševanje je najbolj nepozabno. Raziščite, kaj je najbolj všeč vašemu ciljnemu občinstvu in to uporabite pri svojem trženju. Usmerite se na koristi, ki jih prinašate kupcu.
Pozovite k dejanju – Pri oglaševanju vedno vključite poziv k dejanju.

3. Vedno se odzivajte

Potem ko določite, kaj in kdaj želite objaviti na družbenih medijih, ne morete samo napolniti platforme z vsebino brez interakcije. Družbeni mediji temeljijo predvsem na pogovoru, ne glede na to, ali se pogovarjate s prijatelji in sorodniki ali puščate mnenja o trgovinah ali restavracijah.

Vaši družbeni mediji so obraz vašega podjetja, podobno kot izložba pri fizičnih trgovinah. Kupci pričakujejo odgovore, ko vam postavljajo vprašanja o vaših izdelkih in storitvah, in pričakujejo tudi, da bodo odgovore dobili hitro. To velja tudi za vaše kontaktne podatke na vaši spletni strani. Če ste strankam dali na voljo sredstva za stik z vami, se morate vedno odzvati takoj, ko stik vzpostavijo.

4. Vaša blagovna znamka je izkušnja

Ko ima stranka enkrat že stik z neko blagovno znamko, ko jo pozna in je z njo povezana, se bo vrnila, da bo porabila več. Oglejte si etikete, ki jih pogosto vidite na oblačilih, avtomobilih ali obutvi. Prišli smo do tega, da zaznavamo določeno raven kakovosti samo zaradi logotipa na izdelku in enako velja za blagovno znamko vašega podjetja.

Z doslednimi barvami, pisavo in slikami pri vaši blagovni znamki, pa od objave v določenem času v dnevu, do prodaje ob določenih dnevih v tednu,ustvarite prepoznaven paket, ki predstavlja vaše podjetje.

Usklajenost med tem, kako oglašujete in prodajate, daje podobo zanesljivosti, zaradi katere se bodo vaše stranke vrnile. Če vedo, da bo npr. v ponedeljek na voljo nova ponudba, bodo vaše podjetje povezali s ponedeljkom. Poskrbite za ugled vašega podjetja in ljudje se bodo vrnili, da ga znova in znova doživijo!

Avtor: Simon Coulson

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  • Simon Coulson

    Simon Coulson je bil 14 let zaposlen v stresni službi v podjetju British Telecom (sam pravi, da je bil to vzrok za pomanjkanje las na njegovi glavi). Ko se je naveličal običajne službe je šel v podjetništvo – internet podjetništvo. Od takrat je ustvaril že pet sedemmestnih internet podjetij, ki so generirala 12 milijonov funtov dobička. Prva 2 mio je zaslužil s podjetjem, ki je v celoti delovalo iz njegove hiše! Njegova podjetja uporabljajo različne internet poslovne modele – od prodaje informacij, članskih spletnih strani, prodajo izdelkov, prodajo izobraževanj, … Simon je v zadnjih letih postal tudi svetovno znan javni govorec na temo internet poslovanja in je predaval na najrazličnejših seminarjih po svetu.

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