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DELEGIRANJE – SKRIVNOST USPEHA RICHARDA BRANSONA

15. 11. 2016

Kaj se lahko o delegiranju naučimo od človeka, ki je zgradil enega od največjih poslovnih imperijev na svetu?

Richard Branson sodi med najuspešnejše podjetnike našega časa. Ustvaril ni le enega uspešnega podjetja, ampak serijo uspešnih podjetniških podvigov pod blagovno znamko Virgin in je danes vreden več kot 5 milijard dolarjev. In marsikdo še pojasni, da mu je to uspelo, kljub temu da je dislektik – da ima torej motnjo, zaradi katere težko bere in še težje razume prebrano.

Ali si morda tudi vi predstavljate, da je Branson, tako kot tudi drugi znani dislektiki – od  norveške ministrske predsednice Erne Soldberg do drugih znanih poslovnežev, kot so Henry Ford, Ted Turner, Walt Disney ali Steven Spielberg – uspel »kljub« svoji fizični omejitvi?

Nič ni namreč dlje od resnice. Branson je v svoji knjigi »Like a Virgin« zapisal, da je disleksija ključno pripomogla k njihovemu uspehu in da je to njegova največja prednost v poslu. Hmm, čudna trditev, mar ne?

Ključna prednost v poslu: disleksija?

V intervjuju za Bloomberg West je Branson to svojo trditev pojasnil takole: »Ko imaš težave pri učenju, postaneš zelo dober v delegiranju. Veš, katere so tvoje slabosti in katere so tvoje prednosti in zato se potrudiš, da najdeš res dobre ljudi, ki vskočijo tam, kjer si ti šibek.«

Disleksija ga je torej zelo zgodaj v življenju, ko so ga učitelji v šoli imeli za lenega in neumnega, prisilila, da se je soočil s svojimi omejitvami. Vedel je, katere so njegove slabosti, kje je šibek in katere so njegove prednosti. In ko se je začel ukvarjati s podjetništvom – in posledično z vodenjem, se je zavedal, da mora svoje slabosti nadomestiti s prednostmi drugih ljudi. In to je mogoče narediti samo z delegiranjem.

Delegiranje: ključ do uspešnega podjetja

Delegiranje je po Bransonovem mnenju ključ do tega, da hitro zgradiš uspešno podjetje: »Delegiranje [je] tako zelo pomembna veščina pri vodenju… Preveliko število vodij se oklepa vsega, vse delajo sami in ničesar ne izpustijo iz rok. Zato nikoli ne zgradijo skupine podjetij, kot je Virgin.«

Delegiranje je torej ključ do uspeha. Ne glede na to, ali si dislektik, se moraš kot podjetnik ali vodja čim prej naučiti uspešno delegirati. Od tega je odvisen tvoj uspeh. In pri tem je pomembno, da razmišljaš na široko.

Kako biti torej uspešen pri delegiranju?

Ko napredujete in se soočate z večjimi projekti in bolj zahtevnimi nalogami, enostavno ne zmorete več opravljati vsega sami in hkrati zagotavljati visok standard opravljenega dela. Potrebno je delegirati, ni druge rešitve. Da bo vaše delegiranje čim bolj uspešno, pa se držite naslednjih zimzelenih pravil delegiranja:

1. Naprej prvi koraki, potem šele maraton

tumblr_ndqtsxlibz1qfvq9bo1_r1_1280

Delegiranje je kot vsaka druga naloga. Če se je lotevate prvič, je smiselno začeti počasi. Naprej začnite z delegiranjem nalog, ki so manjše, enostavnejše in za katere ni pomembno, da so narejene na točno določen način. Za začetek ne delegirajte nalog, ki so življenjskega pomena in ki morajo biti izvedene v kratkem časovnem roku. Načrtujte delegiranje tako, da bo dovolj časa za popravljanje (morebitnih) napak. Začnite torej počasi – tako kot otroci, z malimi koraki. Šele ko boste na nogah delegiranja trdno stali, se spustite v tek.

2. Izberite prave ljudi

Komu boste delegirali, je ključnega pomena za uspešno delegiranje. Če izberete napačnega človeka, ki naloge ne bo opravil uspešno, boste hitro izgubili zaupanje v to, da je delegiranje za vas prava pot.

Pomembno je, da nalogo delegirate nekomu, za katerega ste prepričani, da jo bo opravil dobro in z veseljem. Pri izbiri pravega človeka je pomembno, da se ne omejujete z ljudmi, ki jih imate ob sebi v pisarni, ampak da razmišljate širše – tudi o outsourcingu, zunanjih sodelavcih, podizvajalcih, ipd.

Kako pomembno je široko razmišljanje pri delegiranju je v svojem blogu poudaril tudi Richard Branson, ki pravi takole: »Ko poskušam nekaj novega in ugotovim, da pri tem nisem dober, to delegiram nekomu, ki strastno ljubi to nalogo, ker vem, da bo opravil odlično delo. To je del naše filozofije pri Virginu: ne omejujejo nas veščine ljudi v našem timu. Mi angažiramo na stotine agencij, podizvajalcev in freelancer-jev.«

3. Komunicirajte jasno

Pri delegiranju se vse začne in konča pri komunikaciji: ko naloga ni opravljena tako, kot ste si zaželeli, je v 90 % primerih izvirni greh v (vaši) komunikaciji in (vašem) dajanju navodil. Bodite torej čim bolj jasni in preverite, ali je oseba razumela, kaj mora narediti. To naredite preprosto tako, da jo vprašate, da povzame (v ustni ali pisni obliki), kaj je razumela, da mora narediti.

Pomnite: več časa, kot si boste vzeli za dajanje navodil in opredelitev naloge (osebi lahko tudi v pisni obliki posredujete smernice za delo), manj časa (in živcev) boste porabili za odpravo napak in spodrsljajev kasneje.

4. Spremljajte delo, vendar ne postanite nadomestna mama

elephant-sitting-on-businessman

Ko nekomu delegirate nalogo, je pomembno, da občasno preverite, kako mu gre. Tako ga lahko pravočasno usmerite, če se je naloge lotil na napačen način, in hitro odpravite morebitne napake ali nesporazume. Trik je v tem, da tovrstno spremljanje ne sme prerasti v skrb nadomestne mame.

Zapomnite si: nalogo ste delegirali zato, da bi si sprostili čas za delo na drugih stvareh, ki so za vas bolj pomembne. Če boste nadzorovali projekt do potankosti in s skrbjo dušili osebo, ki ste ji delo delegirali, ne boste dosegli ničesar: niti ne boste sprostili svojega časa niti usposobili osebe, ki naj bi to delo opravljala tudi naprej.

5. Kako pojemo orjaškega slona?

Odgovor je preprost: po koščkih.

Tudi delegiranje je velik slon. Verjetno največji, s katerim se boste soočili pri vodenju. Imejte potrpljenje in ne pričakujte, da bo šlo že prvič vse kot po maslu.

Morda pri delegiranju na začetku porabimo celo več časa, kot če bi nalogo opravili sami. Naj vas to ne skrbi. To je prej pravilo kot izjema pri delegiranju. Pomembno je zgolj to, da se učite na lastnih napakah (in daste možnost sodelavcem, da se tudi oni učijo na svojih) in sčasoma uspešno delegirate čim več nalog.

Kaj torej še čakate? Če ste preveč obremenjeni ali imate vedno še nekaj, kar bi morali narediti, pa vam časovno ni zneslo, potem je delegiranje vaša (od)rešitev. Začnite takoj! Z majhno nalogo – vendar že danes.

Avtorica: Sara Brezigar

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Author

  • Sara Brezigar

    Dr. Sara Brezigar je strokovnjakinja s področja strateškega upravljanja s človeškimi viri, ki uspešnim podjetnikom in upravam pomaga zastaviti sisteme nagrajevanja in izboljšati vodenje. Magistrirala je na London School of Economics, ki je vrhunska evropska ustanova na področju upravljanja s človeškimi viri. Sodelovala je pri svetovalnih projektih za številna slovenska in tuja podjetja, kot izredna profesorica pa predava in raziskuje na Univerzi na Primorskem. Sara se redno pojavlja v medijih (RTV Slovenija, 24ur.com, Svet Kapitala, Delo, ...). Za coaching in strateško svetovanje jo najemajo predvsem podjetniki, ki bi radi naredili večje spremembe pri kadrovskih strategijah, vodstvenih pristopih in pri sistemu nagrajevanja. Direktorji podjetij posebej cenijo njeno sposobnost zaznavanja bodočih problemov, ki izvirajo iz trenutnih odločitev.

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